The Diamond Ring Company wants to help raise awareness of the illegal blood diamond trade and the suffering it causes, whilst raising money for Amnesty International in the process. Simply visit the Diamond conflict page* and bookmark it either using Twitter, Facebook or Google Plus. And when $500 has been raised we will donate it…

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How does one choose which shape diamond to buy for their engagement ring? Diamond is the hardest substance known to man and can be cut in any shape imaginable. Round, Princess, Cushion, Pear, Emerald, Marquise…the list goes on, however their sparkle differs between each cut giving you an easier choice to what you think suits…

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